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Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads

March 24, 2010

Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising. The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on

NAI files FTC comments on self-regulatory accountability

March 2, 2010

For its third town hall on online privacy issues, the FTC asked for comment from the online advertising industry and other interested parties on how we could achieve accountability for

Welcome to the Network Advertising Initiative (NAI) blog

March 1, 2010

The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices. In the past year the NAI