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An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising

March 16, 2012

The NAI is premised on the notion that users are entitled to transparency and choice with respect to the collection and use of data for online behavioral advertising and related

NAI Releases Results of 2011 Compliance Review

February 14, 2012

Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging.

Happy Privacy Day from the NAI!

January 26, 2012

Advertising makes possible much of the content on the Internet. Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs

A commitment to action

November 28, 2011

Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We

Cross-Industry Program Broadens Scope of Self Regulation

November 7, 2011

Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising,

An Update on NAI Compliance

October 20, 2011

While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher

House Commerce Committee Examines Consumer Privacy Attitudes

October 18, 2011

Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”

Moving the Goal Posts Without Changing the Rule Book

July 14, 2011

Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online

Turning a large ship

June 7, 2011

Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem

Measuring A Glass As It Fills Up

March 31, 2011

A study released yesterday by several privacy researchers outlines the authors’ efforts to assess the notice and compliance requirements implemented by the NAI and Digital Advertising Alliance (DAA) as part of our

NAI Files Comments on Preliminary FTC Staff Privacy Report

February 18, 2011

The NAI today filed comments on the FTC Staff’s Preliminary Report, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. In its report, FTC

NAI Comments on Department of Commerce Green Paper

January 29, 2011

In December, the Department of Commerce’s Internet Policy Task Force issued a Green Paper for public comment: “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.”

NAI joins cross-industry self-regulatory program’s launch of enhanced notice icon

October 4, 2010

Today the NAI is joining leading advertising and marketing associations in the launch of the cross-industry program for self-regulation of online behavioral advertising. At the program’s web site, www.aboutads.info, companies can now register

C-SPAN’s “The Communicators” Series Tackles Online Privacy

September 20, 2010

This month C-SPAN’s “The Communicators” is featuring a series of interviews on online privacy and telecommunications policy. Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues. This week,

NAI Comments on Department of Commerce Internet Inquiry

June 15, 2010

The Department of Commerce’s Internet Policy Task Force recently initiated a comprehensive review of the nexus between privacy and innovation in the Internet economy, seeking public comment from all Internet