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CPOs & Self-Regulation = A Winning Combination

August 27, 2012
This month, Lou Mastria, an experienced chief privacy officer, stepped in to help lead industry self regulation as Managing Director of the Digital Advertising Alliance (DAA). The news was music to my ears because our self-regulatory efforts will benefit from having additional CPOs in our ranks.  Prior to joining DAA, Lou was Chief Privacy Officer
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Why the NAI Matters

July 30, 2012
by Ben Plomion, Chango Like many NAI member companies, Chango is on the front lines of the behavioral advertising debate. You see, we’re a search retargeting platform, which means that we allow brands to find new customers based on recent searches.  Search retargeting is different from site retargeting, in which brands retarget consumers that have visited
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Room for Everyone at the Table

July 19, 2012
Last week, Robert Gellman published his assessment of the NAI’s 2011 Annual Compliance Report. As always, the NAI welcomes an open dialogue with our members, consumers, and the advocacy community. We believe in the role of all these constituencies in self-regulation and value ideas about how to improve our program. We also take pride in
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Great to Be Back!

July 19, 2012
On June 20th, I returned to the NAI as Counsel & Senior Director of Technology. (As many of you know, I previously worked for the NAI, but left last year for a job at AppNexus.) People keep asking why I came back. I was in a great position at an exciting, fast-growing company that, like
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Looking Back and Moving Forward – My Thoughts After Six Months at NAI

June 22, 2012
After six months serving as NAI Executive Director, I am proud and inspired by who we are, what we’ve accomplished and where we are headed.  I hope you find yourself similarly inspired and thank you for the collaborative work we’ve done together to achieve these goals. First, the NAI couldn’t deliver on our mission without
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NAI – The Meaning of Membership

June 16, 2012
We are rapidly approaching an exciting milestone in the growth and reach of NAI – our 100th member company.  This is significant because it highlights a shared commitment to responsible advertising by a variety of company types, each focused on consumer engagement, and each helping the digital economy to thrive. NAI members include not just the
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Why NAI Cannot Support DNT On-by-Default

June 15, 2012
Media coverage related to Microsoft’s recently expressed intent to implement Internet Explorer 10’s ‘Do Not Track’ (DNT) function by default in its next release has compelled thoughtful responses from many stakeholders in the digital advertising and publishing ecosystem and NAI member inquiries. NAI can’t accept a browser mechanism that threatens the health and vitality of
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NAI Releases Results of 2011 Compliance Review

February 14, 2012
Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging. Overall, our member companies continue to meet the obligations of the NAI Code and to adopt best practices even where not required by the Code.
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Happy Privacy Day from the NAI!

January 26, 2012
Advertising makes possible much of the content on the Internet.  Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs than would otherwise be possible.  Online behavioral advertising (“OBA”) works more efficiently than other forms of online advertising, thus allowing more free content to be
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A commitment to action

November 28, 2011
Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We have been, and continue to be, committed to best practices in online behavioral advertising.  That commitment is illustrated by our decision to hire Marc Groman
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Cross-Industry Program Broadens Scope of Self Regulation

November 7, 2011
Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data. The Multi-Site Data Principles go beyond behavioral advertising, and provide a broad framework for the collection and use of Web viewing data across non-affiliated Web sites gathered by a particular computer or device.
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An Update on NAI Compliance

October 20, 2011
While the NAI’s work on compliance remains ongoing for 2011, we wanted to provide an update on the results of the NAI review initiated following a July blog posting by a researcher at Stanford’s Center for Internet and Society (CIS).  The posting concerned the use of a history-sniffing script by Epic Marketplace, an NAI member company. The
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Moving the Goal Posts Without Changing the Rule Book

July 14, 2011
Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online behavioral advertising. Unfortunately, these preliminary findings confuse the important distinction between longstanding “Do Not Target” choices offered by online advertisers, and new browser technologies that
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