Everyone Wins With Effective Self-Regulation

Few people are as passionate about self-regulation as I am.  As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet NAI’s high standards.  These companies —  third-party advertising networks, exchanges, and platforms — deserve tremendous credit for their efforts but they don’t always get it.  I was thrilled to have the opportunity to discuss the value of self-regulation and the dedication of NAI members in a recent iMedia Connection blog “Self-Regulation: Win-Win-Win.”  The efforts highlighted in this post help illustrate the tangible benefits of industry self-regulation for the entire ecosystem, and that includes not only third parties, but brands, advertisers, publishers, regulators, and consumers. I hope you will read and share this post and, more importantly, if you are not already part of our self-regulatory initiative, please join us as we develop new best practices and shape the future of online advertising.