admin, Author at The NAI: Network Advertising Initiative

Why You May End Up Dating McDonald’s This Friday Night

September 21, 2015

Marketing managers and agencies worldwide are poised to swipe right for an advertising love-match in Tinder. With 50 million users, 1 billion-plus daily swipes and one in five users swiping

Netmining Announces Partnership with Target Data to Provide Industry First Tools for Marketers Targeting the Coveted “Mover” Data Segment

August 24, 2015

AT&T Making It Even Harder for You to Protect Your Privacy

August 18, 2015

The Fingerprint File Doesn’t Have to Bring You Down: NAI Offers Advertisers Guidance on Digital Fingerprinting & Location Tracking

August 3, 2015

Supercookies, Digital Fingerprinting Undermine Trust in Web, W3C Says

July 17, 2015

The influential standards group World Wide Web Consortium, directed by Web guru Tim Berners-Lee, has come out strongly against digital fingerprinting, “supercookies,” and other forms of online tracking that are

Guest Blog: Self-Regulation Through Innovation

July 2, 2015

In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts

OBM Hires Senior Adviser on Privacy Issues

July 1, 2015

5 Takeaways from NAI Summit 2015

June 5, 2015

As we wrote last week, NAI Summit 2015 was a huge success! Having joined NAI in March, this was my first Summit as CEO. A few reactions: I was encouraged by

NAI Summit 2015 was a Huge Success

May 28, 2015

Attachment Size leigh_freund_opening_remarks_2015_nai_summit.pdf 207.71 KB jeanette_fitzgerald_speech.pdf 198.8 KB kelly_welsh_remarks.pdf 29.63 KB We are pleased to report that the 2015 NAI Summit was a great success! The day-long event featured five

The Network Advertising Initiative Issues Privacy Guidelines for Interest-Based Advertising, Ad Delivery and Reporting

May 22, 2015

The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI

Today – NAI Summit in NYC

May 21, 2015

The NAI Summit is taking place today in New York City. Follow us live on Twitter @NAI and #NAISummit.

Retailers Are Big Spenders; Device ID Regulation

May 20, 2015

The Network Advertising Initiative, the trade org for ad networks, has issued some guidelines for non-cookie tracking technologies – such as probabilistic device IDs from companies like Drawbridge and Tapad.

NAI Issues Privacy Guidelines for Digital Fingerprinting, Other Non-Cookie Ad Technology

May 19, 2015

Online ad tech companies that track consumers with digital fingerprints or other methods beyond traditional cookies must disclose their use of “non-cookie technology,” the self-regulatory group Network Advertising Initiative says

Moving Beyond Cookies: A Collective Effort of NAI Members

May 18, 2015

For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for

Self-Regulatory Ad Programs Get Updated with Enforcement of Mobile Guidance to Begin Sept. 1

May 15, 2015