admin, Author at The NAI: Network Advertising Initiative

Keeping Up with the Online Advertising Industry

April 16, 2016

Last week, I had the pleasure of sitting down for some Q&A with members of the Network Advertising Initiative (NAI), one of the leading self-regulatory organizations for the online, interest-based

PlaceIQ Joins Network Advertising Initiative

April 13, 2016

The NAI is made up of third-party digital advertising companies that audit various companies’ practices and technologies, as well as advocate for self-regulation in the industry. Many analysts have likened

Ad Roundup: Location, data key to platforms

April 13, 2016

In today’s advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. First, Altify has launched Altify Max, a platform set

NAI Report Finds 100% Compliance, ‘Glitches’ And Dysfunction Too

April 12, 2016

The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies — ad networks, DSPs, DMPs, trading desks, etc. — comply with the industry’s

NAI Annual Compliance Report Published

April 11, 2016

The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am

The Status of Opt-In Consent Requirements

April 1, 2016

Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising,

Ad Industry Enforcer Issues Reminder That Notice and Choice Are Musts for Companies Engaged in Interest-Based Advertising and Native Advertising

March 23, 2016

Adobe Announces Cross-Device Co-op to Enable People-Based Marketing

March 22, 2016

Devices don’t buy products – people do. Yet marketing to people as they migrate from one device to another – from a desktop platform at the office, to a smartphone

Turn ‘Supercookie’ Battle Sent To Arbitration

March 16, 2016

In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon’s “supercookies” to arbitration. U.S. District Court Judge Jeffrey White in the Northern

Special Assistant Attorney General of California Justin Erlich Joins Lineup of Summit Speakers

March 9, 2016

We are very pleased to announce that Justin Erlich, the special assistant attorney general to California Attorney General Kamala Harris, will join us at the upcoming NAI Summit in San

FTC Director Jessica Rich to Headline Upcoming NAI Summit

February 26, 2016

We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on

NAI in 2016: A Look Ahead

February 8, 2016

Wow! Is it already February? It’s hard to believe that the holidays, CES, and a major DC blizzard are now in the rear view mirror! Here at NAI, we are

Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting

January 15, 2016

As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” – particularly health or medical information – raise unique

Varick Violated Privacy Code, Watchdog Says

January 14, 2016

MDC Partners’ agency trading desk Varick Media Management violated the industry’s privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog administered by the Better

The Consumer POV On Cross-Device Tracking: ‘No, Thanks’

December 23, 2015

When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad