admin, Author at The NAI: Network Advertising Initiative

Turn, Verizon Battle Users Over ‘Supercookies’

September 29, 2016

Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. The legal dispute dates to last year,

StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data

September 20, 2016

StreetLight Data, Inc., a mobility analytics company, has partnered with Cuebiq, a next generation location intelligence company, to help transportation, governments, and retail companies use location-based data to make strategic

Opting Out Of Political Advertising: Not So Simple

September 20, 2016

Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims

September 19, 2016

The wireless industry group CTIA, like other advocates for broadband providers, has made no secret of its opposition to the Federal Communications Commission’s potential privacy rules. The organization now argues

P&G joins Google, others in launching Coalition for Better Ads

September 16, 2016

Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as

IAB welcomes Global Ad Coalition launch

September 16, 2016

IAB Ireland has welcomed the launch of global ad coalition as international trade associations and companies involved in online media joins forces to improve consumer advertising experiences. The Coalition for

Google, Facebook, P&G and other media giants launch Coalition for Better Ads

September 16, 2016

Google, P&G, industry groups try to repair broken consumer trust in online ads

September 16, 2016

Consumers are unhappy with pop-ups and data-heavy ads, which denigrate the user experience by being intrusive and slowing down sites. One way consumers are expressing their dissatisfaction is by adopting

Procter & Gamble, Unilever, Google, Facebook and more form ‘coalition for better ads’

September 16, 2016

Google and 16 other companies have formed a coalition that wants to police ads on the web

September 15, 2016

Google has helped form a coalition group comprising advertising trade associations, advertisers, publishers, and agency groups that aims to rid the web of bad ads. “The Coalition for Better Ads”

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

September 15, 2016

Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and

Online Media Leaders Form Coalition to Improve Ad Standards

September 15, 2016

A group of online media associations and companies, including Google, GroupM and IAB, have formed the Coalition for Better Ads, which will use research and advocacy to develop and implement

FCC Chief Plans To Finalize Broadband Privacy Rules This Year

September 15, 2016

Federal Communications Commission Chairman Tom Wheeler told lawmakers today that he anticipates finalizing broadband privacy rules later this year. Testifying at a Senate hearing, Wheeler also hinted that the final

Ad Industry Bashes FCC’s Privacy Proposal

September 15, 2016

The Federal Communications Commission’s proposed broadband privacy rules are unnecessary and would exceed statutory authority,” a coalition of major ad industry groups said Wednesday in a letter to lawmakers. The

Advertisers Push Back on FCC Broadband Privacy Plan

September 14, 2016

The major associations representing billions of ad dollars have called on Congress to exercise its oversight to protect consumers and the economy from the FCC’s proposed broadband privacy regulatory framework.