admin, Author at The NAI: Network Advertising Initiative

Watchdogs To FCC: Don’t Water Down Privacy Proposal

September 9, 2016

The Federal Communications Commission should forge ahead with privacy rules that would restrict broadband carriers from engaging in online behavioral advertising, dozens of public interest groups argue in a new

SunStar Strategic Names Bruce Morris, Digital and Financial Media Specialist, to Advisory Board

September 1, 2016

Public relations and communications firm SunStar Strategic is pleased to announce the appointment of Bruce Morris to its Advisory Board. Morris will provide strategic counsel to the firm, particularly regarding

Upcoming Network Advertising Initiative Webinar to Help Voters Find Election Day Information

August 29, 2016

We are now just 70 days from the 2016 U.S. presidential election. Between the constant commercials and upcoming debates, Americans are making their decisions. But, too often, voters do not

Appellate Court To Consider Reviving Turn ‘Supercookie’ Battle

August 25, 2016

A federal appellate panel has directed ad company Turn to respond to arguments by two New York residents who want to proceed in court with a privacy lawsuit against the

FTC Chairwoman Tells Ad Networks: Respect Consumers’ Choices

August 25, 2016

This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don’t track people who don’t want to be tracked. Speaking at the Technology Policy Institute

Cuebiq and MediaMath Enter Data Partnership

August 24, 2016

Location intelligence company Cuebiq has entered into a data partnership with MediaMath, a leading independent programmatic company. The partnership, enabled by LiveRamp, the leader in data connectivity and onboarding, gives

Network Advertising Initiative Touts New Member

August 3, 2016

MMW was recently briefed by the team at Factual, a neutral data company focusing on location data, about their new status as a member of the Network Advertising Initiative (NAI).

Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools

August 3, 2016

Demand-Side Platform MediaMath is fully embedding Factual’s Geopulse Proximity into its TerminalOne Marketing Operating System. Following a two-year trend among programmatic ad tech players seeking to get more precise targeting

Verizon-Yahoo deal piques privacy watchdogs’ concern

August 3, 2016

Verizon’s $4.8 billion bid to buy Yahoo’s internet properties is drawing scrutiny from Capitol Hill privacy hawks, who have long sought restrictions on how ISPs collect and use customer data,

People – 08.02.2016

August 2, 2016

Komendant leaves AHIP, Richardson joins APCO advisory board, Alston & Bird hires Leslie C. Overton

August 2, 2016

The Network Advertising Initiative, an ad tech self-regulatory organization, promoted Anthony Matyjaszewski, currently counsel and director of compliance, to vice president for compliance & member development, and Jurgen Van Staden,

People on the Move: Jurgen Van Staden

August 2, 2016

Van Staden was instrumental in the development of guidance on member companies’ use of non-cookie technologies and the adaption of NAI’s opt-out tool. In his new role, he will advance

People on the Move: Anthony Matyjaszewski

August 2, 2016

Matyjaszewski has been vital to the development and execution of NAI’s annual compliance reviews of member companies and management of new membership. His new responsibilities will be leading NAI’s compliance

Skyhook Joins the Network Advertising Initiative

July 28, 2016

Skyhook, the world’s leading independent location platform, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use

Factual Joins the Network Advertising Initiative

July 28, 2016