admin, Author at The NAI: Network Advertising Initiative

Google’s New Privacy Policy Allows Ads to Follow You Everywhere

October 23, 2016

Google has become a leader in advertising since the company bought DoubleClick in 2007. Now Google targets advertising through what people search and websites they commonly visit. Google’s new privacy

Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking

October 21, 2016

Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.

New Westfield World Trade Center Mall is a Draw for Both Tourists and Locals, Bringing Increased Visitors to Downtown NYC

October 20, 2016

Cuebiq, a next generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has released its study examining consumers’ geo-behavior, location patterns and visit

Advertisers Offer Broadband Privacy Alternative

October 20, 2016

With the FCC preparing to vote Oct. 27 on a proposal that could for the first time sweep web browsing and app use histories into an opt-in regime, disallowing the

Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace

October 19, 2016

The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed

Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017

October 13, 2016

The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device

FCC broadband privacy proposal draws dissent from marketing trade groups

October 12, 2016

Advertisers are voicing their concerns about a Federal Communications Commission proposal of rules for Internet service providers, which they say would impact the online user experience.

FCC proposals stun advertising trade organizations with broadening definition of ‘sensitive data’

October 11, 2016

Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal

October 11, 2016

The Federal Communications Commission’s revised proposal for privacy rules is “counterproductive” and would hinder broadband providers’ ability “to succeed in the developing marketplace” of online advertising, six major ad organizations

The NAI Helps Balance Consumer Privacy and the Advantages of Interest-Based Online Advertising

October 11, 2016

A Change In Course For The Treatment Of Broadband Data

October 11, 2016

Consumers Press For Right To Sue Turn In Federal Court

October 10, 2016

Two consumers who are suing Turn for allegedly violating the privacy of Verizon subscribers are asking an appellate court to reject the ad company’s argument that the case belongs in

NAI Joins Coalition to Improve Ad Experience for Consumers

October 7, 2016

NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers’ experience

Cuebiq and GasBuddy Team Up to Boost Advertising and User Experience with Location-Based Data

October 6, 2016

Location intelligence company Cuebiq has partnered with GasBuddy, a technology company changing the way consumers find, purchase and save money on gasoline. The partnership provides GasBuddy the ability to offer

Opting Out Of Political Advertising: Not So Simple

October 5, 2016

Political speech is a cherished, respected and protected right. The First Amendment didn’t come first because it was low-hanging fruit. The regulatory landscape reflects that special status. Politicians realize how