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Guidance
Read the NAI Code
The NAI Code of Conduct is a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and
Health Audience Segments Guidance
Opt-In Consent Guidance
This document offers member companies further guidance on how to satisfy the 2020 Code updates, including examples for meeting the “clear and conspicuous notice” standard that is required for the
Viewed Content Advertising
Cross Device Guidance
Beyond Cookies Guidance
Non-Cookie Technologies FAQs
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NAI Imprecise Location Guidance
The main goal of this guidance is to provide clarity as to conditions under which location information is considered imprecise by the NAI Code. This guidance is based on feedback
Learn about Code enforcement
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Learn more about the NAI
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