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The NAI Code of Conduct is a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and
Health Audience Segments Guidance
Opt-In Consent Guidance
Viewed Content Advertising
Cross Device Guidance
Beyond Cookies Guidance
Non-Cookie Technologies FAQs
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NAI Imprecise Location Guidance
Learn about Code enforcement
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Learn more about the NAI
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