Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies

Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked. On Tuesday, the FTC issued its decision, which bars Turn from “misrepresenting the extent of its online tracking or the ability of users to limit or control the company’s use of their data.”