The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don’t Collect Your Sensitive Browsing Information Without Consent

Founded in 2000, the Network Advertising Initiative (NAI) promotes the health of the online ecosystem by maintaining and enforcing high ethical standards for data collection and use for advertising online and in mobile. NAI promotes responsible data collection and requires opt-in consent by the consumer for the use of ‘sensitive data.’ The not-for-profit organization boasts a membership of 100+ premier digital advertising companies, including Google, AddThis, Yahoo, and Microsoft. These ad-tech companies agree to comply with the NAI Codes of Conduct, self-regulatory principles that require NAI member companies to provide notice and choice with respect to targeted advertising, and impose a host of substantive restrictions on NAI member companies’ collection, use, and transfer of data used for these purposes. Through independent compliance reviews and a consumer-friendly opt-out tool, NAI holds ad-tech companies accountable and ensures greater transparency, trust, and privacy online.