The NAI Submits Testimony Opposing California Location Bill, Urges Amendment
On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to create necessary protections for Californians’ sensitive precise geolocation data, but are concerned that the bill as currently drafted is overly broad and would have the unintended consequence of limiting valuable services to California residents, and creating a market imbalance where only the largest technology platforms can provide free apps with essential location services and marketing capabilities. Specifically, the NAI urges amendment of AB 322 to allow for valuable uses of precise geolocation data by enabling collection, processing, and selling of precise geolocation data for legitimate business purposes, as long as this data is not reasonably associated with sensitive points of interest (POIs) that lead to heightened risk of harm to California residents.
Read the full testimony here:
