The NAI Sends Letter to CalPrivacy Supporting New Regulations under CCPA
November 20, 2025
On November 20, the NAI sent a letter to Tom Kemp, Executive Director of the California Privacy Protection Agency (CalPrivacy), expressing support for a proposal discussed at the agency’s November 7 Board meeting. During that meeting, CalPrivacy announced that it has identified Opt-Out Preference Signals (OOPS) as a priority area for upcoming regulations under the California Consumer Privacy Act (CCPA).
In its letter, the NAI urges the agency to develop OOPS regulations that are clear and understandable to consumers, reflect genuine consumer choice, and avoid anti-competitive default settings that predetermine consumer decisions or disproportionately disadvantage ad-supported businesses.
Read the full letter here: