The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566
On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the opt-out preference signals (OOPS) it would require browser providers to implement will represent authentic consumer choices and be free of anti-competitive default settings that pre-suppose consumer choices and unfairly disadvantage ad-supported businesses online.
The NAI supports and promotes the use of OOPS for consumers to exercise control of their data, to that end we recently released our own browser extension for consumers that can serve as an OOPS under the California Consumer Privacy Act (CCPA) and other state laws. However, the absence of important protections in AB 566 is likely to lead to a proliferation of privacy signals that do not meet the CCPA’s thoughtful requirements. The NAI therefore encourages Gov. Newsom to veto AB 566 and direct the legislature to achieve these objectives in legislation next year.
Read the full letter here: