Privacy for America Sends Letter to Congressional Leadership

Back when Privacy for America (PFA) – an ad industry group comprising the 4A’s, the Association of National Advertisers, the Digital Advertising Alliance, the Interactive Advertising Bureau, the Network Advertising Initiative and other associations – announced its kickoff in April of this year, we were hungry for details. The group planned to “work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.”