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The NAI releases Final 2013 Code of Conduct

The Network Advertising Initiative (“NAI”) is the leading self-regulatory body governing “third parties” in
the online advertising ecosystem. The NAI is currently composed of more than 90 member companies and
expanding. Since 2000, the NAI has imposed self-regulatory standards that establish and reward responsible
business and data management practices with respect to the collection and use of data for Interest-Based Advertising and related practices.

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