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The NAI Releases Draft Code of Conduct for Public Comment

The Network Advertising Initiative (NAI) today announced the release of its revised draft Code of Conduct, with updates to reflect current industry best practices for data collection by companies engaged in interest-based advertising and related practices. The NAI Code of Conduct is a set of self-regulatory principles that all NAI member companies must agree to follow. The draft code was developed by NAI staff in consultation with a working group composed of dozens of member companies. The NAI is now seeking comment from stakeholders outside of the NAI.