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Network Advertising Initiative Releases 2009 Annual Compliance Report

The Network Advertising Initiative (NAI) today released its 2009 annual compliance report, which reviews its members’ collection, use, and disclosure of data for online behavioral advertising. The report, which is required under the updated self-regulatory Code adopted by the NAI in December 2008, found that the evaluated members companies “met their compliance obligations with respect to the great majority of the requirements of the NAI Code,” although it also noted several areas in which improvements should be made.