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NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting Privacy

In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational guide to minimize privacy risks as companies share aggregated and anonymized data to help public health authorities better understand the spread of the coronavirus.

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The NAI has discontinued its cookie-based and email-based opt-out tools as of September 15, 2025. This does not affect opt-out requests submitted using those tools prior to September 15, 2025.

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