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NAI Announces Revised 2020 Code of Conduct

The Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, announces the publication of its 2020 Code of Conduct. This document represents the most comprehensive overhaul of the NAI’s self-regulatory requirements since the release of the original Code of Conduct in 2000. The 2020 Code expands NAI coverage to new products and technologies used in the digital advertising industry and strengthens many existing requirements with regard to NAI member companies’ data collection and use for digital advertising.