NAI Releases Compliance Results for Leading Third-Party Digital Ad Tech Companies

The Network Advertising Initiative (NAI) today released its 2017 Annual Compliance Report, a review of members’ adherence to the NAI Code of Conduct (Code) and NAI Mobile Application Code (App Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Codes, these members actively worked with NAI staff during the course of the year to ensure that these issues were resolved quickly. The report also details six investigations undertaken by NAI staff, which ultimately did not result in findings of material noncompliance with the Codes. The report also details the NAI’s policy initiatives during the past calendar year while outlining plans for the future. In conclusion, the NAI’s compliance reviews indicate that all members appear to meet their obligations under the provisions of the Code.