NAI Comments on Proposed Regulation Under the CPRA
August 24, 2022
The NAI comments call on the California Privacy Protection Agency to amend their proposed regulations regarding the use of Opt-out Preference Signals, which could be used to unfairly disadvantage businesses across the ecosystem if not deployed effectively. The NAI urged that these Signals clearly represent consumer intent (and not be turned on by default) and that
NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”
July 29, 2022
On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing the law against illegal use and sharing of highly sensitive data,” noting that “[c]ompanies that make false claims about anonymization can expect to hear from the
Prepared Remarks for CPA Pre-Rulemaking Listening Session
June 28, 2022
The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado Attorney General’s Office. We emphasized the importance of collaboration with other state enforcement agencies to ensure that new requirements are harmonized with those of other states to the greatest extent possible, and
NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership
June 23, 2022
The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq, Foursquare and Precisely PlaceIQ as the initial members agreeing to make this higher-level commitment to privacy for consumer’s location data. The Enhanced Standards create restrictions
NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy Act
June 22, 2022
The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guided rulemaking approach outlined in its April preliminary rulemaking document, including harmonizing, encouraging innovation, clarifying ambiguities, and streamlining compliance. We appreciate the opportunity to provide commentary
NAI Comments to NTIA on Competition in Mobile App Ecosystem
June 9, 2022
In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or unexpected outcomes from data use and collection. Laws and regulations for robust app market competition shouldn’t carve out exceptions for the dominant app marketplaces to
Best Practices for User Choice and Transparency
May 10, 2022
This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and to implement the highlighted best practices to avoid them. This Resource has a threefold purpose: to explain consumer choice and transparency obligations under the NAI
Prepared Remarks for CPPA Stakeholder Session
May 6, 2022
The NAI’s VP of Public Policy, David LeDuc, joined the CPPA for a stakeholder session prior to the development of draft implementing regulations for the CPRA. We urged the CPPA to collaborate with other state enforcement agencies to ensure that new requirements are harmonized with those of other states to the greatest extent possible, and
The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders
March 31, 2022
Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that innovations and developments in advertising technology are matched with a set of guiding standards that ensure greater data privacy controls for consumers. The movement in
NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective
March 30, 2022
The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have the opportunity to discuss, network, and learn from speakers and peers who are leaders in privacy and digital advertising. We’ve put together a robust Summit Agenda.