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Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry

David LeDuc and Meaghan Donahue
March 25, 2022
By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (“UCPA”) (S.B. 227), making The Beehive State the fourth  to pass a comprehensive privacy law, following California (“CCPA” & “CPRA”), Virginia (“VCDPA”), and Colorado (“CPA”). The
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FTC Commissioner Noah Phillips on the Outlook for Privacy and Digital Ads

February 14, 2022
FTC Commissioner Noah Phillips joined NAI members, staff, and industry stakeholders on December 8, 2021 for a conversation on the outlook for privacy and digital advertising. Commissioner Phillips was joined by Professor James Cooper, the Director of the Program on Economics and Privacy at George Mason University, for a one-on-one conversation on where the FTC
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NAI Regulatory Summary and Analysis: Statement of the Federal Trade Commission on Breaches by Health Apps and Other Connected Devices

February 4, 2022
The NAI has published a Regulatory Summary and Analysis in response to the FTC’s September 2021 Policy Statement on the Health Breach Notification Rule, and its recent guidance updated in January 2022. In September 2021, the Federal Trade Commission issued a Policy Statement that is intended to clarify the scope of the FTC’s Health Breach
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The Pitfalls of “Ban Surveillance Advertising”

February 1, 2022
Advocates are putting increased pressure on lawmakers and regulators to ban what they describe as “surveillance advertising.” The group Accountable Tech – part of the coalition committed to fighting “Big Tech” – recently submitted a “Petition for Rulemaking to Prohibit Surveillance Advertising” to the Federal Trade Commission (FTC). The NAI submitted comments on behalf of
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NAI Comments: Petition for Rulemaking to Prohibit Surveillance Advertising

January 27, 2022
The NAI filed comments with the Federal Trade Commission (FTC) in response to a petition proposing an FTC rulemaking on unfair competition that would result in a ban on “surveillance advertising.” The NAI opposed the proposed prohibition and highlighted that tailored advertising is a key driver of the robust and competitive digital media marketplace that
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