NAI Comments: Bringing Dark Patterns to Light: An FTC Workshop

At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term,

Public Policy Leadership for Ad-Tech Companies

The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects

Testimony on WA SB 5062 (Washington Privacy Act of 2021)

On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this

NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites

On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects

NAI Summary of CPRA

This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular

Political File Requirements- Presentation by Perkins Coie

NAI Comment Letter – CCPA Second Set of Modified Regulations

The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of

NAI Comment Letter: COPPA Rule Review

NAI Comment Letter: COPPA Rule Review

On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in

NAI Analysis – CCPA Sales

Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis

CCPA Amendment Summary

NAI Analysis of Verifiable Consumer Requests under the CCPA

This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify

NAI Comments to California AG Xavier Becerra re: CCPA Regulations

The Network Advertising Initiative (“NAI”) is pleased to submit this letter in response to the Department of Justice’s request for comments regarding implementing regulations it may promulgate under the California

NAI Comments to FTC re: Consumer Privacy Hearings

Thank you for to opportunity to submit comments in advance of the upcoming hearing on Consumer Privacy, scheduled for February 12-13. Please find below detailed responses to the questions for

NAI Comments to NTIA re: National Privacy Framework

Thank you for providing this thoughtful, comprehensive approach to enhancing consumer privacy and balancing the need to promote robust innovation, and for the opportunity to comment. The NAI concurs that