The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance

The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive

NAI Responds to Google Announcement About Chrome’s Support for Third-Party Cookies

In response to Google’s announcement Building a more private web: A path towards making third party cookies obsolete, NAI President and CEO, Leigh Freund, offered the following statement.

Update on the 2020 NAI Code

After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten

NAI Comment Letter: COPPA Rule Review

On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in

Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that

NAI Establishes Detailed Requirements for Obtaining Opt-in Consent in Consumer Apps

The Network Advertising Initiative (NAI) today released a new Guidance document establishing detailed requirements for NAI members and their partners regarding Opt-In Consent for Precise Location Information and other sensitive

NAI Analysis – CCPA Sales

Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis

Update on Viewed Content Advertising

The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered

Audience-Matched Advertising Opt Out Member Guidance

The Network Advertising Initiative’s 2020 Code of Conduct expands the scope of activities it covers to include all uses of previously collected user-level data for Tailored Advertising across websites and

NAI Consumer Survey on Privacy and Digital Advertising

The NAI recently conducted a survey among 10,000 consumers to find out more about what they think about digital advertising, online content, and privacy.  The survey results feature three key findings: Consumers have significant

NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy Framework

The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think

CCPA Amendment Summary

NAI Analysis of Verifiable Consumer Requests under the CCPA

This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify

2018 Annual Compliance Report Released

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI

NAI Hails Revised Transparency and Consent Framework

Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies,

NAI Reacts to New York City Location Data Proposal

In response to the location privacy bill introduced in the New York City Council on July 23, 2019, NAI President and CEO, Leigh Freund, offered the following statement.

The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and

NAI at the IAB Interact Conference: The Future of Ad Tech Depends on Industry Collaboration

IAB Europe held their annual Interact conference in Warsaw, Poland on June 4th-5th, 2019. The conference focused on digital advertising and marketing, with speakers and attendees from companies and organizations