Policy & News Search Results
NAI Statement on “The Fourth Amendment Is Not For Sale Act” Introduced Today By U.S. Senators Ron Wyden, D-Ore., and Rand Paul, R-Ky., and 18 Other Senators
WASHINGTON, DC (April 21, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding the introduction of “The Fourth Amendment Is Not
“Dark” and “Light” Patterns: When is a Nudge a Problem?
At a time when Americans are spending more time than ever on internet-connected devices, policymakers and regulators are assessing “dark patterns”: techniques associated with user interfaces (UIs) that intentionally mislead
Contemplating a Duties-Based Privacy Framework to Protect Privacy in the United States
The future of privacy law and regulation in the United States could be shifting from the notice and consent regime to that of a duties-based framework. There is evidence that
Benefits of Tailored Advertising
Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re
NAI Comments: Bringing Dark Patterns to Light: An FTC Workshop
At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term,
NAI Statement on Google’s Privacy Announcement
The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Google today announced that once third-party cookies are phased out, it will not build alternate
Virginia CDPA: Stepchild of GDPR, Cousin of WPA, Second Cousin of CCPA
Less than two months into 2020, Virginia is poised to become the third state to enact a comprehensive consumer privacy bill, following California (twice) and Nevada. As of this writing,
Public Policy Leadership for Ad-Tech Companies
The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects
Privacy Manager Consumer Interface Represents a Milestone for Connected TVs
Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu
Testimony on WA SB 5062 (Washington Privacy Act of 2021)
On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this
Is This the Congress to Pass Privacy Legislation?
Enacting a national consumer privacy framework is a clear priority among leaders on Capitol Hill in both parties and with the incoming Biden-Harris administration. Following the election in November, the
2020: Compliance Progress Under the Updated NAI Code
After what has been an unusual year globally, the NAI compliance team is finalizing the 2020 compliance review process. This annual undertaking by all NAI member companies and NAI staff
Statement by NAI President and CEO Leigh Freund on voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA)
WASHINGTON, DC (November 5, 2020) – The Network Advertising Initiative (NAI) released the following statement from President and CEO Leigh Freund following voters’ approval of Proposition 24, the California Privacy Rights
NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance
The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech
Publishers and Brands Beware: Service Provider Approach to CCPA is Risky
Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the
Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board
The NAI welcomes GroupM’s Tamera Reynolds and Audrey Trainor of MediaMath to the NAI Board of Directors. They join Dan Hegwood, Markus Ruhl, and Matthias Mattiesen as new board members
NAI: Delay in IDFA implementation does not address harm to developers and disparate benefit to Apple
WASHINGTON, DC (September 3, 2020) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Apple today announced that it will delay implementation of its requirement
Guidance for Members Working with Partners on Health Advertising
The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of