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Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

February 10, 2021

Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu

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Public Policy Update

Testimony on WA SB 5062 (Washington Privacy Act of 2021)

January 21, 2021

On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this

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Is This the Congress to Pass Privacy Legislation?

January 19, 2021

Enacting a national consumer privacy framework is a clear priority among leaders on Capitol Hill in both parties and with the incoming Biden-Harris administration. Following the election in November, the

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Blog

2020: Compliance Progress Under the Updated NAI Code

December 16, 2020

After what has been an unusual year globally, the NAI compliance team is finalizing the 2020 compliance review process. This annual undertaking by all NAI member companies and NAI staff

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Press Release

Statement by NAI President and CEO Leigh Freund on voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA)

November 5, 2020

WASHINGTON, DC (November 5, 2020) – The Network Advertising Initiative (NAI) released the following statement from President and CEO Leigh Freund following voters’ approval of Proposition 24, the California Privacy Rights

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Press Release

NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance

October 14, 2020

The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech

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Publishers and Brands Beware: Service Provider Approach to CCPA is Risky

October 13, 2020

Preparations for compliance with the California Consumer Privacy Act (CCPA) have been checkered with uncertainty ever since the law passed in 2018, with many questions still unanswered about how the

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Blog

Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board

September 30, 2020

The NAI welcomes GroupM’s Tamera Reynolds and Audrey Trainor of MediaMath to the NAI Board of Directors. They join Dan Hegwood, Markus Ruhl, and Matthias Mattiesen as new board members

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Press Release

NAI: Delay in IDFA implementation does not address harm to developers and disparate benefit to Apple

September 3, 2020

WASHINGTON, DC (September 3, 2020) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Apple today announced that it will delay implementation of its requirement

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Blog

Guidance for Members Working with Partners on Health Advertising

August 25, 2020

The NAI has been pleased with the positive response to its Guidance for NAI Members: Health Audience Segments (Guidance), and we continue to receive questions from member companies about the applicability of

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Press Release

NAI Praises L.A. City Attorney’s Settlement Over The Weather Channel App & Other Uses

August 19, 2020

Network Advertising Initiative (NAI) President & CEO Leigh Freund issued the following statement on today’s announcement that L.A. City Attorney Mike Feuer has settled a lawsuit that alleged The Weather

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The CCPA can be enforced as of today – what does that mean, and where does it leave us?

July 1, 2020

Today is the first day that the California Attorney General (AG) is authorized to bring enforcement actions under the California Consumer Privacy Act (CCPA). It marks the start of what

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Blog

Best Practices: Non-Marketing Uses of Data

June 23, 2020

The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code

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Press Release

NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other Uses

June 23, 2020

The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes,

Press Release

NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit Apple

June 21, 2020

The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Apple’s announcement that it will require consumers to opt in on an app-by-app basis

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A Productive Spring for the NAI Compliance Team

June 18, 2020

The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and

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Blog

It’s Time to Do More: The NAI’s Commitment to Action, Diversity, and Inclusion

June 12, 2020

The NAI team is deeply troubled by systemic racism and violence against Black people, and in light of the inexcusable killings of George Floyd, Breonna Taylor, Ahmaud Arbery and the

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Blog

NAI Statement on the Final Proposed Regulations for the CCPA

June 9, 2020

Last week, the California Office of the Attorney General (OAG) released final proposed regulations (Regulations) to implement the California Consumer Privacy Act (CCPA), drawing to an end a rulemaking process

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