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Press Release

NAI Praises L.A. City Attorney’s Settlement Over The Weather Channel App & Other Uses

August 19, 2020

Network Advertising Initiative (NAI) President & CEO Leigh Freund issued the following statement on today’s announcement that L.A. City Attorney Mike Feuer has settled a lawsuit that alleged The Weather

Blog

The CCPA can be enforced as of today – what does that mean, and where does it leave us?

July 1, 2020

Today is the first day that the California Attorney General (AG) is authorized to bring enforcement actions under the California Consumer Privacy Act (CCPA). It marks the start of what

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Blog

Best Practices: Non-Marketing Uses of Data

June 23, 2020

The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes.” While the NAI Code

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Press Release

NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other Uses

June 23, 2020

The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes,

Press Release

NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit Apple

June 21, 2020

The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Apple’s announcement that it will require consumers to opt in on an app-by-app basis

Blog

A Productive Spring for the NAI Compliance Team

June 18, 2020

The Network Advertising Initiative (NAI) compliance team has had a productive spring, publishing the 2019 Annual Report, commencing the 2020 compliance review process, as well as working with members and

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Blog

It’s Time to Do More: The NAI’s Commitment to Action, Diversity, and Inclusion

June 12, 2020

The NAI team is deeply troubled by systemic racism and violence against Black people, and in light of the inexcusable killings of George Floyd, Breonna Taylor, Ahmaud Arbery and the

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Blog

NAI Statement on the Final Proposed Regulations for the CCPA

June 9, 2020

Last week, the California Office of the Attorney General (OAG) released final proposed regulations (Regulations) to implement the California Consumer Privacy Act (CCPA), drawing to an end a rulemaking process

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Press Release

NAI 2019 Annual Review: Members Are Complying with Code of Conduct

June 4, 2020

The Network Advertising Initiative (NAI) released its latest Annual Report, highlighting its major initiatives and outlining the work of the compliance team during the 2019 compliance season. The Report revealed

Blog

Join Us for the NAI ‘Reach the Summit’ Virtual Event Series

June 2, 2020

Event 2: “NAI 2020 Compliance Review Priorities and Hot Topics” Thursday, June 4, 2020  2:00 – 3:00 PM EDT  Register here.  The NAI is about to embark on its 2020

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Public Policy Update

NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites

June 2, 2020

On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects

Public Policy Update

NAI Summary of CPRA

May 13, 2020

This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular

Blog

Clarifying Transparency Requirements in Guidance for NAI Members

April 27, 2020

In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are

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Public Policy Update

Political File Requirements- Presentation by Perkins Coie

April 13, 2020

Press Release

NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting Privacy

April 9, 2020

In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational

Public Policy Update

NAI Comment Letter – CCPA Second Set of Modified Regulations

March 27, 2020

The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of

Blog

NAI Releases Updated Imprecise Location Guidance

March 5, 2020

In the last six months, the NAI has released new Health Targeting Guidance and new Guidance on Opt-in Consent. These activities reflect the flexibility of the NAI’s self-regulatory program to adapt quickly to

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Public Policy Update

NAI Comment Letter: COPPA Rule Review

February 25, 2020