Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering
January 19, 2017
Oracle Marketing Cloud today announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalize non-US campaigns to Eyeota’s three billion unique profiles in Europe, APAC, and the Americas. Eyeota data will be integrated into the Oracle Data Management Platform through the Oracle Data Cloud, and Oracle Data Management Platform users can build audiences directly from Eyeota data or by seamlessly combining it with additional data segments from Oracle’s BlueKai Marketplace.
