Network Advertising Initiative: 100+ AdTech Companies Self-Regulate Digital Advertising Standards for Responsible Consumer Data Collection

For nearly two decades, AdTech companies have been working together as part of the nonprofit, self-regulatory association Network Advertising Initiative (NAI) to develop approaches to online advertising that promote responsible data collection and use practices. The organization aims to build pragmatic strategies and standards that benefit all stakeholders — the publisher, the advertiser, and, most importantly, the consumer. By implementing flexible self-regulation and a strict policy of compliance and enforcement, NAI helps businesses use targeted advertising without infringing on users’ privacy rights. This results in peace of mind for consumers and ensures the ads presented to them in the digital space are relevant and create more personalized online experiences.