NAI Expands Requirements for Sensor Data Collection; Bans Behavioral Targeting of Users
May 16, 2019
Non-profit organization Network Advertising Initiative has announced its 2020 Code of Conduct. The document is meant to be an updated, more comprehensive version of the NAI Code, which was first published in 2000. The 2020 Code expands coverage to fully encompass all the new products and technologies relevant to today’s digital advertising industry and strengthens requirements related to the collection and use of NAI member companies’ data for digital advertising.
