NAI Comments on CA Bill AB 566 – Opt-out preference signal requirements
March 26, 2025
On March 25, the NAI submitted comments on California Bill AB 566, which addresses opt-out preference signal (OOPS) requirements. The NAI supports easy-to-use choice mechanisms for consumers, including the use of opt-out preference signals (OOPS). However, the NAI opposes AB 566 because it does not include appropriate safeguards to ensure that the OOPS it would require browser and mobile device providers to implement will be comprehensible to consumers, represent authentic consumer choices, and be free of anti-competitive default settings that pre-suppose consumer choices and unfairly disadvantage ad-supported businesses online.
Read the full comments here:
