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NAI: Behavioral Targeting Opt-Outs Nearly Double In 2011

More than 8 million Web users visited the site operated by privacy self-regulatory group Network Advertising Initiative last year, while more than 800,000 opted out of online behavioral advertising, the organization reported today. Those numbers are up considerably since 2010, when around 2.8 million people visited the NAI’s site and around 470,000 opted out of behavioral targeting, or receiving ads targeted based on sites they visited.

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