Skip to content

NAI Analysis of Verifiable Consumer Requests under the CCPA

This analysis will explain the rights California consumers have gained under the CCPA to request access to and deletion of their personal information, and how businesses are required to verify and respond to such requests. Further, it will provide recommendations to ad-tech companies regarding sensible approaches toward verifying and responding to such requests based on the text of the CCPA, industry best practices, and experience gained through the first year of compliance with the GDPR.

Similar Posts

Public Policy Leadership for Ad-Tech Companies

February 16, 2021
The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects
Read More