More Ad Networks Get Good Privacy Report Card
The number of ad networks complying with the Network Advertising Initiative’s strict online privacy code nearly doubled from 2010 to 2011, according to NAI’s annual report. The report covers the ad networks that account for the vast majority of online behavioral ads. Per the code, the 60 nets included in NAI’s mandatory 2011 audit such as AOL Advertising, Google, Microsoft Advertising and Yahoo did not collect personally identifiable information for online behavioral targeted advertising. Controls are also in place to make sure OBA is not used for other nefarious purposes, like insurance probes or employment queries.