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Mobile Advertisers Must Address Users’ Concerns Over ‘The Invasion Of Privacy’

One of the advantages that advertisers have in the smartphone space is the ability to target the users with adverts geared towards their likes and dislikes. The theory goes that with a better understanding of each user, relevant advertising can be sent to the smaller screen and improve the user experience by showing them adverts that mean something to them. Unfortunately that’s not how users see it.

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