Samba.TV
July 24, 2021
Samba TV is a data and analytics company providing essential television insights by leveraging the world’s most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to connected devices, Samba makes TV audiences more addressable and measurable to help marketers activate cross-screen campaigns and analyze the impact of their media investment.
