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Location data brokers say they can help contain COVID-19. Here’s why that’s a problem

Location data brokers, who have long gathered the whereabouts of hundreds of millions of people for the purposes of delivering ads, are coming into the spotlight, suggesting that their data can be used to help fight the COVID-19 pandemic in the US. But privacy watchdogs, who have warned about the industry’s practices, are skeptical, arguing that the location data collected is inaccurate and could cause more harm than good.

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