Joint Ad Trade Letter on WA SB 5062 (Washington Privacy Act of 2021)
January 21, 2021
On behalf of the digital advertising industry, we provide comments on SB 5062, the Washington Privacy Act of 2021 (“WPA”). As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers. Our combined membership includes more than 2,500 companies, is responsible for more than 85 percent of U.S. advertising spend, and drives more than 80 percent of our nation’s digital advertising spend. We and the companies we represent strongly believe consumers deserve meaningful privacy protections.