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Joint Ad Trade Letter on Colorado SB 21-190

On behalf of the advertising industry, we oppose Colorado SB 21-190 as currently drafted, and we offer these comments summarizing our concerns with the proposed legislation. We and the companies we represent, many of whom are headquartered or do substantial business in Colorado, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies. However, SB 21-190 contains provisions that could hinder Coloradans’ access to valuable ad-supported online services and resources, impede their ability to exercise choice in the marketplace, and harm businesses of all sizes that support the economy.

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