ISPs Should Obtain Users’ Consent To Use ‘Content’ For Ad Targeting, FTC Says
June 1, 2016
Internet service providers should obtain consumers’ opt-in consent before using a broad array of information — including users’ search queries, email messages, social media posts, and titles of books read or movies viewed — for ad purposes, according to staff at the Federal Trade Commission. But the FTC also recommends that broadband providers need only allow consumers to opt out of the use of other, “non-sensitive” information for ad targeting.
