Is There A Conflict Of Interest Haunting Ghostery’s Business Model?

Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising Alliance’s (DAA) debatably toothless AdChoices program. (TRUSTe is the other.) Ghostery works with ad tech vendors to dynamically serve that ubiquitous little blue AdChoices icon into the top right corner of ads across the Internet.