iOS 11 rolls out today with Safari anti-tracking: Here’s why advertisers hate it
September 19, 2017
Apple is rolling out iOS 11 and macOS High Sierra today, bringing with them a new cookie anti-tracking feature in Safari that advertising groups say will “sabotage the economic model for the internet”.
Globally, iOS is dwarfed by Android, but Safari accounts for a little under half of all mobile web traffic in North America and a quarter in Europe, according to StatCounter. And adoption of the newest version of iOS has historically been rapid compared with Android, so the impact of changes to how Safari handles cookies will be swift.
