How publishers can increase engagement through a data-driven approach
Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create a happy match for advertisers who will pay a premium price for improved results. They can leverage the expertise they’ve acquired over decades and combine it with proprietary data to create personalization that sends the right content to the right user at the right time. Their success will help the entire media ecosystem to flourish.
First, though, they must overcome a big challenge. Here’s how they can get there.