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Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,

The self-regulatory group Network Advertising Initiative, which represents ad-tech companies, is warning advertisers and publishers against using an apparent loophole in California’s new privacy law.

A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public