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Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking

When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a paper penned by the FTC Office of Technology Research and Investigation (OTech for short), it was revealed that the majority of Alexa’s 100 most popular websites have policies that reserve the right to allow for third-party tracking and data collection, including browser data.

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