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FTC’s New Staff Report Applies Privacy Principles To Cross-Device Tracking

Only days before the Digital Advertising Alliance (DAA) was set to begin enforcing its cross-device guidance (see, ” Enforcement of DAA Cross-Device Guidance to Begin on February 1, 2017″), the Federal Trade Commission (FTC) issued a new staff report on cross-device tracking. The FTC report further explores the benefits and challenges of cross-device tracking, including some of the FTC staff’s concerns about cross-device tracking. While it remains generally consistent with past pronouncements and guidance from the FTC, the report does push forward with more specific transparency, choice, sensitive data and security recommendations tailored to cross-device practices.

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