FTC Is On Track With Cross-Device Tracking Report
January 30, 2017
For those of us who wonder how that Dream Vacation ad follows us from our initial Google® search on our PC to our subsequent iPad searches: the US Federal Trade Commission (FTC) Staff Cross-Device Tracking Report has some answers, as well as some advice. Released on January 23, 2017, the Report gives insight into legal issues presented by cross-device tracking, which associates multiple devices with the same consumer, and so links a consumer’s online activity across her various devices (such as smartphones, tablets, personal computers, and other connected devices).
