Skip to content

FTC Eyes Cross-Device Tracking, Issues Warning

The mysterious and burgeoning world of cross-device tracking was explored in detail Monday during a Federal Trade Commission (FTC) workshop featuring representatives from industry, academia and advocacy. There was general consensus that cross-device tracking has some benefits, but there was also agreement on the need for better transparency and choice for consumers as well as better consumer controls for how their data is being tracked across their devices.

Similar Posts