Federal Trade Commission Hosts Cross-Device Tracking Workshop

The Federal Trade Commission’s cross-device tracking workshop focused on the benefits and challenges of cross-device tracking. FTC Chairwoman Edith Ramirez emphasized that regardless of the specific technology employed, companies should continue working to address issues of transparency, notice, and choice in this area. She also highlighted the self-regulatory efforts of the advertising industry on cross-device tracking, including the Digital Advertising Alliance (“DAA”) and the Network Advertising Initiative (“NAI”), both of which were represented on workshop panels.