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Factual Joins The Network Advertising Initiative

Factual, a location data company, announced that it is becoming a member of the Network Advertising Initiative (NAI) today. The NAI is a self-regulatory association dedicated to responsible data collection and its use in digital advertising. “The Internet as we know it is built on a foundation of data; without consumer trust and privacy safeguards, the entire monetization ecosystem that enables the free services we enjoy will cease to function,” stated Gil Elbaz, founder and CEO of Factual.

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